
Blackmagic Ursa Cine Immersive Camera to Launch in Q1 2025 at $29,995 | Image Source: petapixel.com
Blackmagic Design officially announced the launch time line and prices of its innovative Blackmagic Ursa Cine Immersive two lens camera system. According to PetaPixel, the camera, specifically designed to capture Apple’s immersive video content for Apple Vision Pro, will be available for pre-order at $29,995. The first units are expected to send their clients early in the first quarter of 2025.
The Black Ursa ​Cinema Immersion marks an ​important step as the first ​commercial camera built for Apple’s ​immersive video format. This format ​is suitable ​for Apple Vision Pro, Apple’s ​high anticipation ​helmet of ​mixed reality. The new Blackmagic ​system not only offers ​state-of-the-art image features, but is also perfectly integrated into the production stream with updated software tools to support immersive video creation.
Advanced two-level system and high-resolution sensors
Ursa immersive cinema has a fixed and customized double-lens system ​that is installed in the factory in the camera body. Blackmagic Design points out that this lens ​system has been specially developed to ​work with large ​format image sensors within the camera, ensuring optimal ​performance. According to Blackmagic, the lenses are pre-calibrated with precise position data that are stored inside the camera during manufacture. This data is integrated into Blackmagic RAW files ​and helps in post-production workflows.
Behind each lens is a powerful sensor that offers a resolution ​of 8,160 x 7,200 pixels per eye, or more than 8K per ​eye. According to Blackmagic, sensors work with pixel ​level synchronization, providing exceptional clarity ​and image consistency. ​The system supports 3D video recording ​at ​90 frames per second, combining the ​two video signals in a single file to simplify ​post-production. The camera also has 16 dynamic stops, ensuring a wide range of outstanding details and shadows for high quality visuals.
DaVinci Resolver Studio to support Apple’s ​immersive video
To complete the Ursa Cine Immersive, Blackmagic will release an updated version of DaVinci Resolve Studio in ​early 2025. The update will add robust support to edit Apple Immersive Video, creating an ​end-to-end workflow for ​immersive content creators. ​This includes visualization tools, degree of color and export of images adapted for Apple Vision Pro. ​A new immersive video viewer ​will allow publishers ​to open, tilt and roll clips on 2D monitors. For a completely ​immersive publishing experience, publishers ​can ​use Apple Vision Pro itself.
In addition, Blackmagic Design points out that the update of ​DaVinci Resolve Studio will allow publishers to pass the transitions done on Apple Vision Pro using FCP XML metadata. This feature will give publishers access to clean master files for final ​production. ​Export presets ​will ​further simplify workflows by allowing fast production in a format that can be seen directly on Apple Vision Pro, saving ​a lot of time after production.
Improvements in storage, color science and workflow
The new Blackmagic Design camera is equipped with its fifth generation of color science, which includes ​a new film curve to improve image quality. The Ursa Cine Immersive is equipped with an ​8TB multimedia module to store large quantities of high resolution images, adapting the substantial data requirements of immersive 3D video capture. The inclusion of DaVinci Resolve Studio with the camera ensures that users have all the tools they need for post-production ​directly outside the ​box.
According to ​Blackmagic Design, combining data from calibrated ​lenses, synchronized sensors and their advanced color science creates an ideal production ecosystem for Apple Immersive Video. This makes the Ursa ​Cine Immersive particularly suitable for capturing high-end actions, concerts, sporting events and other ​immersive content that can be enjoyed at Apple Vision Pro.
Blackmagic Design CEO Share Vision for Immersive Content
Grant ​Petty, CEO of ​Blackmagic Design, expressed his enthusiasm for the release of the ​camera and ​its potential impact on immersive ​video production. He ​said:
“We look forward to beginning to accept previous orders for the new Blackmagic Ursa Immersive Cinema ​camera and previewing a real end-to-end workflow for Apple Immersive Video with DaVinci Resolve. We look forward to working closely with filmmakers and production companies in the Blackmagic production stream for Apple ​Immersive Video before launching the camera to a wider audience ​later ​in 2025. We cannot wait ​to see the incredible action, drama, concerts, sports and other amazing experiences that our customers will capture in this new Apple pioneer format.”
Petty’s comments highlight Blackmagic Design’s commitment to pushing the boundaries of creative video production and providing innovative tools that ​empower content creators.
Availability and prices
The Ursa ​Noire Ciné Immersive is available for prior order directly from Blackmagic Design offices for $29,995. The company plans to deliver the first units to customers by the end of the first quarter ​of 2025. According to Blackmagic, the camera will also be available through licensed dealers later ​in the year, ensuring greater accessibility for production ​companies and filmmakers worldwide.
This announcement positions Blackmagic Design as a leader in the emerging market for immersive video, closely aligned with Apple’s Vision Pro ecosystem. As the creation of ​content for a mixed reality increases, tools such as ​Ursa Cine immersion should play a fundamental role in shaping the future of public narrative and engagement.
As PetaPixel says, the combination ​of Blackmagic ​hardware innovation and Apple’s immersive platform opens up new opportunities for ​creators in industries ranging from entertainment ​to education. ​With its high-resolution ​sensors, advanced lens system and simplified workflow after production, the ​Ursa Cine Immersive represents a significant ​advance in immersive video production technology.
Filmmakers and production companies interested in ​exploring the potential of ​Apple Immersive Video can ​now secure their pre-orders, position themselves at ​the forefront of this innovative ​format. The first quarter of 2025 will certainly ​mark an exciting chapter for ​immersive media as Blackmagic Design ​begins to deliver its innovative camera system to the industry.