Survey Shows iPhone Owners Unimpressed with Apple Intelligence Features

Cupertino, ​Calif., 16 December 2024 – A new survey reveals that while iPhone users are concerned about artificial intelligence (AI) features ​on smartphones, ​Apple Intelligence’s ​initial deployment has left much unimpressed. The survey, conducted by the SellCell Technology Trading Platform, highlights a gap between the interest in AI technology and the perceived value ​of current offerings. According to 9to5Mac, this scanning ​reception raises questions ​about ​the integration of Genmoji and ChatGPT recently introduced ​Apple into iOS 18.2 will improve ​user sentiment.

iPhone AI Value users more than Samsung owners

The SellCell ​survey found that AI features play a remarkable role in ​smart phone buying decisions, particularly among iPhone owners. Almost half ​(47.6%) of iPhone users described AI capabilities as ‘very’ or something ‘important when selecting a new device. On the contrary, only 23.7% of Samsung smartphone users gave the same importance to AI features, indicating a clear difference in the levels of interest between ​the two user bases. These statistics highlight the ​higher expectations of iPhone users for Apple ​Intelligence ​to offer significant improvements to their ​smartphone experience.

Despite this enthusiasm, the current AI features offered by Apple and Samsung could ​not impress their respective ​users. According ​to SellCell results, an incredible 73% of iPhone users and even more ​87% of Samsung Galaxy users valued AI tools as providing “small to no value” or “not very valuable” ​to their daily use.

Type-approval characteristics: ​Writing tools run the package

Apple ​Intelligence ​was ​introduced as part of Apple’s drive to AI-based features, with features designed to improve productivity, communication and media management. SellCell classifies the popularity of several Apple Intelligence tools currently available, noting ​that user satisfaction varies considerably ​by function.

Among the existing tools, writing tools appeared to be ​the most popular, with 72% of users recognizing their usefulness. Writing tools offer text suggestions, improvements and endings through ​applications such as Notes and Messages. The following are summaries of the notifications, which enabled 54% of respondents to better manage their notifications. Priority messages, which focus on critical communications, ​were ​approved by 44.5% of users.

However, ​other tools fought to ​gain traction. Clean Up in Photos ​function, designed to remove unwanted objects or improve images, only resonated with 29.1% of users. The smart response, which provides ​quick responses to AI in mail and messages, was considered useful by only 20.9% of ​respondents. These figures suggest that while Apple Intelligence introduces ​innovative features, many do not offer tangible improvements for most users.

Can Genmoji and ChatGPT change the story?

The survey was conducted prior to the release ​of iOS 18.2, which introduces ​two new AI-driven tools: Genmoji Integration and ChatGPT. ​Both functions represent Apple’s latest attempt to demonstrate Apple Intelligence value and may have the key to changing user perceptions.

Genmoji, a customization fusion generated by ’emoji’ and AI, allows users ​to create customized emojis instantly. As 9to5Mac ​explains, users can simply access the emoji keyboard in iOS ​18.2, press the smiling icon and describe the desired emoji. Apple Intelligence then generates a unique emoji based on description, offering an innovative ​and creative spin in a beloved feature.

In addition, Apple has included OpenAI ChatGPT in Siri in the update. Siri can now securely send certain requests to ChatGPT, improving its ability to handle complex or specific queries. Users can start this feature by preferring their ​requests with the phrase “Ask ChatGPT”, allowing the digital assistant to take advantage of ChatGPT’s solid knowledge ​base to get more accurate answers.

While these additions are promising, it remains ​uncertain whether they will significantly improve user ​satisfaction. The first manifestations of both instruments suggest ​potential ​benefits, but ​widespread ​adoption and long-term value have not yet been tested.

A broader challenge for smartphone manufacturers

Apple’s ​struggle ​to impress users with its AI features reflects a ​broader challenge ​faced by smartphone manufacturers. According to SellCell’s results, ​dissatisfaction with AI tools is ​not unique to ​Apple, as ​Samsung Galaxy users have reported even lower levels of satisfaction. A huge 87% of Galaxy AI users said that the features bring ​little or no ​value to their experience, ​indicating a broader industrial problem to align AI development with consumer needs.

Features of Samsung Galaxy AI, such as erasing objects in ​general photos and text tools, ​seem to reflect some of Apple’s offerings but face greater user resistance. The results highlight a disconnect between ​AI smartphone brands’ capabilities ​are ​the priority and consumers of practical utility expect these tools.

For Apple, however, bets ​may ​be higher. ​iPhone users have shown a stronger ​interest in AI ​capabilities, making their disappointment with Apple Intelligence more pronounced. As 9to5Mac pointed out, Apple needs to carefully evaluate user feedback and refine its IA features to meet growing ​expectations and avoid losing ground for competitors.

A critical displacement factor will be Apple’s ability to innovate and address user pain points in the real world. ​Features such as the integration of Genmoji ​and ChatGPT, while being creative and attentive, will have to demonstrate its long-term relevance to justify ​Apple’s ambitious AI ​push.

Apple Intelligence represents the company’s strategic effort to strengthen its leadership position in AI innovation. However, the ​initial deployment highlights the complexity ​of ​providing features that ​not ​only impress users but also increase their ​daily ​lives. ​The ​introduction of the integration of Genmoji and ChatGPT marks an ​important step forward, but as the SellCell survey indicates, Apple’s ​work is far from ​complete.

“Users show that AI tools matter, ​but the added value ​must be clear and consistent for them to succeed,” said 9to5Mac.

As AI continues to form the smartphone landscape, Apple will have to strike the right balance between innovation, user friendliness and convenience to meet user expectations. Launching iOS 18.2 introduces new opportunities for Apple Intelligence to prove its value, but only time will tell if features like Genmoji and ChatGPT can change the current narrative.