
Bluesky Teases Subscription Model With Exciting Features
SAN FRANCISCO, Dec. 11, 2024 — Social networking platform and X competitor Bluesky has provided a glimpse into its upcoming paid subscription service, tentatively named Bluesky+. According to TechCrunch, the company shared mockups of the subscription model on its GitHub, offering insights into potential features and pricing. This development comes as part of Bluesky’s broader strategy to generate revenue, which was first outlined during its $15 million Series A funding announcement in October.
Potential Features of Bluesky+
The mockups reveal a series of premium features that Bluesky is considering for its subscription service. These include higher-quality video uploads, profile customization options like color themes and avatar frames, inline post translations, and post analytics. As stated by TechCrunch, these features aim to provide added value for users willing to pay a monthly or annual fee. Notably, the placeholder text in the user interface mockups also teases custom app icons, bookmark folders, and a Bluesky+ profile badge, which could rival offerings on competing platforms like X and Meta.
One of the more intriguing possibilities is the inclusion of verification badges as part of the Bluesky+ subscription. This would distinguish verified users within the network, though Bluesky has previously hinted at adopting a unique approach to verification that aligns with its open network architecture. While these features are still subject to change, their potential inclusion underscores Bluesky’s commitment to enhancing the user experience for paying subscribers.
Pricing and User Reactions
The mockups also suggest pricing for Bluesky+, with placeholders indicating a monthly cost of $8 or an annual cost of $72. However, Bluesky software engineer Dan Abramov emphasized that these figures, like the features themselves, are not final. In a reply to a user thread on Bluesky, Abramov clarified that the listed features are merely a test of user interface design and not a definitive plan. He further cautioned users to temper their expectations until an official announcement is made.
Despite the disclaimers, the prospect of a Bluesky+ subscription has generated significant buzz on the platform. Many users have shared their opinions on the proposed features, with some expressing skepticism over the value of certain premium options. Others have contributed ideas for additional features they would like to see included in the subscription package, fostering a lively debate about Bluesky’s monetization strategies.
Exploring Monetization Alternatives
Bluesky is not solely reliant on subscriptions to generate revenue. CEO Jay Graber has previously highlighted alternative revenue streams the company is exploring, such as selling domain names, offering a marketplace for algorithms, and potentially incorporating ads. These initiatives align with Bluesky’s vision of building a sustainable business model while maintaining a user-centric approach.
According to TechCrunch, the platform has already attracted a significant user base, with 24.7 million users actively engaging on the network. This growth underscores the importance of developing robust revenue streams to support continued innovation and platform stability. By diversifying its monetization efforts, Bluesky aims to cater to a wide range of user preferences and financial capabilities.
Community Feedback and Development
Bluesky’s decision to share its subscription mockups on GitHub reflects its commitment to transparency and community involvement. User feedback has played a pivotal role in shaping the platform’s development, and the introduction of Bluesky+ is no exception. As stated by Abramov, the company plans to refine the subscription features based on user input and internal considerations before making an official launch.
Community discussions have highlighted both enthusiasm and criticism regarding the proposed features. Some users have called for greater clarity on how Bluesky’s subscription model will differentiate itself from competitors, while others have suggested unique offerings that align with the platform’s decentralized ethos. This dialogue underscores the dynamic relationship between Bluesky and its user base as the platform continues to evolve.
While the exact launch date and final feature set for Bluesky+ remain uncertain, the company’s proactive approach to user engagement and monetization marks a significant step in its growth journey. By balancing innovation with community-driven feedback, Bluesky is positioning itself as a viable alternative to established social media giants.